ABOUT ME

Results-driven marketing leader with a proven track record of delivering ​exceptional brand campaigns that drive tangible business growth. With ​16 years of experience on both the agency and client side, I’ve honed my ​ability to develop strategic marketing initiatives that deeply resonate with ​consumers. Known for my meticulous attention to detail – earning me ​the nickname “Eagle Eye Stella” – I consistently deliver flawlessly ​executed campaigns that exceed expectations.

Outside of work, I gravitate toward what brings me the most joy. A ​devoted fan of the “two British Daniels” (Craig and Radcliffe), I’ve ​successfully planned 5 trips to New York around their shows. Paris and ​New York are my go-to vacation destinations and where I have family ​ties, with a French father and New Yorker mother. I stay active at home ​on my Peloton and by attempting to tire out my adorable chihuahua mix, ​Poppy. And I’m a dedicated MFFL, always making time to watch Mavs ​games and every post-game interview, whether we won or lost.

Pivotal pivot

Executed rapid mid-season pivot, delivering 23 new assets in ​5 weeks to support a shift in promotional priorities (from the ​TurboTax Live Assisted Basic offer to Free Edition) to better ​drive results. New assets scored 11% stronger for message ​linkage, indicating improved consumer understanding.